I've written over a hundred articles, but I've never covered topics related to SEM (Search Engine Marketing), so today I'd like to discuss SEM with everyone. SEM is a relatively new term that has emerged in the past couple of years, and some of you might not be familiar with it yet. If you're unfamiliar with it, feel free to look it up first; I won't go into too much detail about its definition here. The operational methods of SEM can roughly be divided into four aspects: SEO (Search Engine Optimization), paid ranking (also known as bidding for rankings), Baidu's underlying marketing (such as related searches), and assistance from third-party websites (for example, indirectly gaining keyword rankings through high-authority sites like Q&A platforms, classified information websites, forums, and blogs). From these methods, we can see that SEM is actually very close to us, and most of us have had some exposure to it or are already using it. Especially for corporate online marketing, almost all promotion is done through SEM, though many people may not realize that what they're doing falls under SEM.
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