Jiang Likun: Please have a correct understanding and carry out Weibo marketing

Weibo is getting more and more popular. After Sina successfully ignited the Weibo market, giants such as Tencent and NetEase also joined in. The popularity of Weibo has also promoted the emergence of a new marketing method: "Weibo marketing". As early as when Sina Weibo was thriving, friends on QQ and Tuiguoba Forum often asked me about my views on Weibo marketing and how to do it. Today, I will write down all my views and ideas at once, hoping to be helpful to everyone.

Marketing is not blindly following trends.

Nowadays, many people open Weibo accounts just to follow the trend, seeing others using Weibo and feeling that they cannot fall behind. For ordinary users, following the trend is fine, but if a marketer also joins in the hype without thinking, it's unacceptable. Because as a marketer, before planning a marketing project, one must clearly understand why to market, how to market, and what can be gained, so as to conduct marketing with full knowledge. If the marketer themselves are unclear and just follow the crowd, the result will be a waste of time, energy, manpower, and resources, and in the end, they will have nothing to show for it.

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