Jiang Likun: A Detailed Explanation of Several Misconceptions Companies Have When Doing SEO

Last week's article discussed the "Seven Major Pitfalls of Online Marketing for Businesses," and this time we will continue the conversation by exploring some common SEO pitfalls businesses encounter. In fact, these pitfalls are not only present in corporate websites but also among many novice SEO practitioners and individual site operators who may face similar issues to varying degrees. Without further ado, let’s dive into the main topic.

### 1. Don't Do SEO Just for SEO's Sake

The problem of doing SEO purely for SEO is quite common, especially among beginner SEOers and corporate websites. For example, on the Push One Forum's website diagnostics section, people often raise questions like: "My website is optimized really well, but it doesn’t perform well." Those who ask such questions usually spend their days studying search engine algorithms meticulously and then operate their websites according to these algorithms: TITLE keyword strategies are top-notch; page keyword density is perfectly controlled; the website update volume is precisely managed; content has been carefully pseudo-optimized; internal links with keywords have been set up within content pages; all page text is carefully selected around the keywords, even the company introduction page is filled with keywords upon keywords; external links are also done well, with daily postings on other forums. From an SEO perspective, this website is truly impressive. However, the issue is that such a website completely ignores user needs and isn't designed for users at all, but rather purely to cater to search engines. Websites that abandon users will inevitably be abandoned by search engines as well. After all, if search engines recommend sites like yours, users would simply discard the search engine.

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