Jiang Likun: Seven Common Misconceptions of Enterprises in Online Marketing Promotion

On April 11th, at the invitation of Yimake, I attended Yimake's Marketing Grand Lecture Hall to share with the students there on the topic of corporate online promotion. The title given to me was "Corporate Online Promotion and Website Conversion Rate," and I ended up speaking for over three hours. After the session, some friends who couldn't attend asked me to compile some of the content from the lecture into text to share with them. So today, I'd like to share some of my experiences and views with you all.

An increasing number of companies are beginning to recognize the power of the internet and are choosing to conduct their marketing efforts online. However, in terms of actual results, it seems that many companies' online marketing efforts have not achieved the expected outcomes, sometimes even falling short of traditional methods. Where exactly is the problem? Many people believe it's because they don't understand online marketing or haven't mastered the right techniques. But I actually think it's not that. Many companies fail to see results from their online marketing efforts due to fundamental misunderstandings. And once these misconceptions take root, no matter what path they follow afterward, issues will arise.

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