Introduction to Common Promotion Techniques in Underwear Sales

What undergarment sales techniques can attract more customer traffic? This is a headache for many store operators in the undergarment industry. Below are eight of the most common undergarment sales techniques mentioned by Beth Figge Apparel for your reference.

Undergarment Sales Technique 1: Buy and Get Free

Buy and get free is a routine promotional tactic. The specific method is to buy a certain amount of goods and receive corresponding items for free, with the aim of increasing sales. When undergarment companies carry out this type of promotion, they need to fully consider the special characteristics of the consumer group when consuming undergarment products. Generally speaking, women are the ones who come to buy undergarments. Therefore, when planning promotional activities and choosing gifts to give away, the preferences of this consumer group should be considered, such as giving away women's items like scarves, umbrellas, socks, etc. When conducting this type of promotional activity, it should be particularly noted that the gifts must be exquisite because, relatively speaking, the amount of the gifts given away is not large. If poor-quality gifts are purchased as a result, it will cause great harm to the promotional activity and the corporate brand.