In the ranking of the internationally renowned statistics website Alexa, the abnormal changes in Sohu's traffic not only caused controversy in the industry, but also sparked an angry rebuttal from its leader, Zhang Chaoyang yesterday: "I swear to Chairman Mao and to heaven that Sohu absolutely did not cheat. Why would I cheat? Who am I deceiving? The board of directors? Myself?"
Abnormal changes in traffic statistics are rare among the major portals, but they occurred with Sohu. On the 27th day of last month, the latest statistics from Alexa showed that Sohu had surpassed Sina for two consecutive weeks in terms of website visits and overall website rankings - key indicators that affect advertising value. However, on the 1st day of this month, following an adjustment in Alexa's algorithm, several mainstream Chinese websites including Sina, Sohu, and Baidu were all affected. Among them, Sohu experienced the largest drop, plummeting to the 48th position.