**Winning Tactic For Increased Sales Of Your Products Through Branding**
Products were sold without branding in olden days. Things were not as complicated as they are nowadays. Since things were simpler, marketing strategies were also uncomplicated. Supplier identification was nowhere to be found on any single product. Customers didn't bother identifying the product's name or symbol before purchasing.
However, in today's aggressive world filled with smart marketers who love to tell compelling stories about their products that entice potential customers to buy them, marketers know that no sales will be realized without names and symbols that identify their products and businesses. No product can maximize its sales if it has no name to distinguish itself from similar products. The name or symbol will create customer loyalty toward your product. The customers you've already captured in the market won't prefer other products similar to yours.
So, what is branding? Well, it's a name, a term, a symbol, or a design that identifies your products. In this way, your products will be differentiated from similar products in the market that compete against yours.
For your brand to be effective, you should strive to make it possess the following qualities:
1. The name or symbol should suggest something about the product.
2. The name should be simple, short, and easy to pronounce and remember.
3. It should be easy to advertise and identify.
4. It should be of a permanent nature.
5. It should be clear and attractive.
6. It should be capable of being registered and protected legally.
7. It should be distinctive.
8. It must have a pleasing sound to the ear when pronounced.
9. It should be economical to produce.
10. It must be an original one.
11. It should not be one that is pronounced in several ways.
12. It should not be offensive.
13. It should create a good image.
14. It should not be out of date.
Here are the different types of brands:
1. **Individual** – This is the one a business adopts distinctively for its different products.
2. **Family** – This is where a family name is limited to one line of products. The business will adopt one name to use across its variety of products.
3. **Company** – This is where the company uses its name to name its variety of products.
4. **Combination Device** – This is where products have individual names and company brands to identify the business producing them.
5. **Private or Middlemen’s** – These are owned and controlled by middlemen rather than manufacturers. The manufacturer introduces his products through the distributor's name.
Kinds of Brand Names:
A. **Descriptive Names** – These include all the words that describe the products being sold.
B. **Suggestive Name** – These are names that suggest something about the function of the products being sold on the market.
C. **Arbitrary Name** – These are names that neither relate to the products nor to the producers making them.
D. **Coined Name** – These give importance regarding the identity of the producer.
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