Sohu.com Inc, the Internet Content Provider (ICP) sponsor for the Beijing 2008 Olympic Games, and PremierGoals (Super Football) officially launched their strategic cooperation in Shanghai. Ao Ming, director of Sohu's Sports Center and also the chief editor of the Beijing 2008 Olympic official website, revealed in an interview with the reporters of the Economic Information Daily that, so far, Sohu has recovered its sponsorship costs for the Beijing 2008 through advertising revenue.