In 2009, Suning also launched its international development and entered the Japanese and Hong Kong markets. Zhengzhou Jinjiang Express Hotel. Today, Suning Electric also released the "Sunshine Mission - Suning Electric 2009 Corporate Social Responsibility Report", Jinjiang Star Official Website. In terms of store experience, to better facilitate consumers in selecting products and increase experiential consumption, Suning Electric has jointly innovated terminal display methods with manufacturers and comprehensively promoted the "Sony-Suning (SIS)", "Panasonic-Suning (PIS)", Nikon, Canon brand DSLR camera sales special zones, Apple special zones and other "store-in-store" models. Through enriching products, open sampling, setting up experience areas, rapid replenishment, personnel service evaluation, etc., it comprehensively improves the service content and service level of stores. Entering Japan and Hong Kong In terms of store experience, to more conveniently help consumers choose products and increase experiential consumption, Suning Electrical Appliances has jointly innovated terminal display methods with manufacturers and comprehensively promoted the "Sony-Sunying (SIS)" model, "Panasonic-Sunying (PIS)", Nikon, Canon brand DSLR camera sales special zone, Apple special zone and other "store-in-store" models. Through enriching products, opening samples, setting up experience areas, quickly replenishing goods, evaluating personnel services, and other aspects, it comprehensively improves the service content and service level of stores. Entering Japan and Hong Kong In 2009, Suning began to formulate targeted and effective chain development solutions, implementing a series of store model innovations such as self-built stores, SUNING ELITE boutique stores, county-town stores, and fifth-generation 3C+ flagship stores. In December 2009, Suning Electric announced the acquisition of all businesses and related assets of Citicall Retail Management Limited (Laser Electronics) in Hong Kong, officially entering the Hong Kong market. As of February 8, 2010, Suning Electric had completed the transfer settlement with Laser, officially taking over the Laser brand, inventory, assets, and its 22 chain stores, fully launching home appliance and consumer electronics sales and service business in the Hong Kong region. On August 3, 2009, Suning Electric paid a total of 800 million yen (approximately RMB 57.554 million) to subscribe for 66,666,700 shares of Japan's LAOX Co., Ltd., and obtained 1,066 new share subscription rights; through the fair value measurement of the above shares and new share subscription rights, and allocating the consideration according to their fair value ratio, the consideration allocated to long-term equity investment was RMB 50.176 million, and the transactional financial assets were RMB 7.378 million. As of the end of this report, after deducting the preferred shares issued by LAOX Co., Ltd., the unexercised new share subscription rights, and the treasury shares held by LAOX Co., Ltd., Suning Electric holds 28.36% of the equity in LAOX Co., Ltd. Apart from steadily advancing the scale of the chain network, Suning also strengthens the development of key areas and key stores. As of the end of this report, the number of flagship stores of Suning Electric reached 161, accounting for 17.11%, increasing by 3.32 percentage points compared to the same period last year, further optimizing the store structure. Sina Technology News on March 16 morning reported that the annual report of Suning Electric released today showed that last year the company opened 182 new chain stores, achieving a total operating revenue of 58.3 billion yuan, an increase of 16.84% over the same period last year; realizing an operating profit of 3.875 billion yuan and a net profit attributable to the parent company of 2.89 billion yuan, increasing by 30.72% and 33.17% respectively compared to the same period last year. In 2009, the number of Suning's after-sales service terminal outlets increased by 81% year-on-year. The third phase expansion work of the call center was completed, reaching a daily information volume of 100,000. The successful launch of the SAP/CRM system further optimized the business of acceptance, follow-up visits, and work order processing. By using advanced call center platforms, new service methods such as SMS platforms and online customer service were added. Net addition of 129 chain stores The report showed that in 2009, Suning Electric added more than 16,000 new jobs; in the environment where various industries were generally unprosperous due to the financial crisis, Suning still provided employees with competitive salaries higher than the industry level, with an average annual salary increase of 14.8%; paid 3.1 billion yuan in taxes annually, with a year-on-year growth of 53.7%, which is 1.75 times the profit growth rate of the enterprise, accumulating nearly 10 billion yuan in taxes since listing; the total amount of public welfare donations and materials was 38 million yuan, and the participation in the 1+1 Sunshine Walk social worker activities reached tens of thousands of people. (Zhang Wei) Selection of 20 logistics base locations In terms of logistics base construction, Beijing Jinjiang Express Hotel, logistics bases in multiple regions such as Shenyang, Beijing (Phase II), Chengdu, Wuxi, Tianjin, etc., have entered the construction phase; completed the selection work of 10 logistics bases throughout the year, cumulatively completing the selection of nearly 20. In 2009, Suning's national retail distribution capacity increased by 30% compared to 2008, and the highest daily distribution capacity increased by 25% compared to 2008. In 2009, Suning continued to increase investment, Jinan Jinjiang Express Hotel Tianshu South Bamboo Sea Hotel reservation inquiry dial 7*24 hours free hotline 4007840076, sincerely serving you, strengthening the construction of the backend system to support Suning's front-end chain operation and future long-term development needs. Added 16,000 new job positions The 2009 annual report shows that in 2009, Suning Electric entered Yinchuan, the capital of Ningxia, completing the network coverage of all provinces in mainland China except Tibet. During the reporting period, Suning Electric entered 22 new cities at or above the prefecture level, opened 182 new chain stores, replaced/closed 53 chain stores, and net added 129 chain stores. As of the end of the reporting period, Suning Electric had 941 chain stores (including 17 self-owned property stores) in 200 cities at or above the prefecture level across the country, with a total chain store area of 3,992,600 square meters, increasing by 15.33% compared to the same period last year, with an average single-store area of 4,243 square meters. In terms of informatization construction, Suning's national data center has been built and put into use, introducing mainstream monitoring platforms, effectively achieving real-time monitoring and early warning handling of backend equipment, business systems, and network connections. Suning also focuses on promoting CRM, B2B, B2C, BPM system work, supporting the company's operational changes and management innovation work in aspects such as customer service, supply chain, channel expansion, and internal management.