Women Love the World of Flowers
This year, the Spring Festival and Women's Day are very close to each other. Moreover, the Spring Festival travel rush will not end until March 10th. Travel agency personnel introduced that due to the increase in ticket prices during the Spring Festival travel rush, the ticket prices will not decrease before March 10th, which has also left no room for a decrease in short-distance travel prices. Therefore, before Women's Day, the travel prices have not dropped and are still more expensive than usual. It is only after March 10th, when the Spring Festival travel rush ends and the ticket prices return to normal, that the travel prices will decrease accordingly, making it a better time to travel.
The reporter learned from the travel agency that in response to the feature of the March tourism market being mainly female-oriented, the travel agencies have launched themed tours. For example, Jiangmen China Travel Service launched the "Beautiful Joyful Month March Ladies' Tour" activity; Dafang Travel launched a series of discounted Hong Kong-Macau tour routes; Feiyang International Travel Agency launched the "March 8th" festival routes, etc. These travel agencies focus on adding elements that cater to the psychology and characteristics of female consumers in their route design and packaging, which is deeply welcomed by female tourists.
Which scenic spots and what kind of tourism projects are more popular with female tourists? The relevant responsible persons of several travel agencies in Jiangmen City unanimously told the reporter, "Women love the world of flowers!" "Of course, places with flowers and water, and leisure attractions, such as Xiqiao Mountain, Million Sunflower Garden, Overseas Chinese Town, Rose World, etc., are all hotspots for female tourists," said Miss Zhu, head of the planning department of Jiangmen National Travel Service. Manager Liu of Dafang Travel also stated, "It can be said that during the March 8th festival travel, places with fresh flowers are the most popular with women."
In addition to the overall price drop, the reporter also learned that tourist attractions have launched "Ladies' Prices" to attract female tourists, and the discount幅度s are quite significant. Many travel agencies have launched "Ladies' Special Discount Prices." For example, Dafang Travel's Hong Kong Ngong Ping 360 Cable Car - Lantau Island Tian Tan Buddha 1-day tour, the ladies' special discount price is only 128 yuan per person, while men need to pay 188 yuan per person. The ladies' price discounts at tourist attractions are also substantial. For instance, the one-day tour of Shenzhen Overseas Chinese Town Grand Canyon costs only 159 yuan for ladies, with a discount of 20 yuan; the two-day tour costs 299 yuan, with a discount of 60 yuan. In addition, local scenic spots in Jiangmen have also launched many activities for the "March 8th" Women's Day, such as the Enping Jinjiang Hot Spring competition activities, where the hot spring tickets offer "half-price for half the sky," and ladies who book rooms will receive mystery gifts. Xiangjiang Hot Spring has launched the "Girls' Territory Girls' Rule" activity, offering free drinks, fruits, and ticket price discounts. Ladies who have received the "March 8th Red Flag Bearer" honorary title can also enjoy free hot springs.
Travel agency personnel introduced that after March, it is basically the off-season for traditional tourism throughout the year. To stimulate the market, airlines, hotels, and local reception agencies will offer significant discounts during this period, resulting in a significant decrease in March travel prices. Citizens who have the conditions to travel can take advantage of this time to travel out of peak season; from late March to early April, it is an excellent time for female friends to travel.
Not only do travel agencies heavily promote female themes, but tourist areas also highlight female tourism themes in aspects such as attraction promotion and price design. Traditional tourist hotspots like Panyu Million Sunflower Garden, Conghua Baoqi Rose World, and Shenzhen Happy Valley have all launched ladies' prices; Zengcheng Bai Shui Zhai and other tourist attractions have specially changed their promotional focus for the March 8th tourism market, shifting from highlighting large waterfalls and greenways in previous years to emphasizing cherry blossom viewing and flower themes. Meanwhile, outside the province, the opening of the Wuhan-Guangzhou high-speed railway has brought opportunities to scenic spots in Changsha and Wuhan for flower viewing and water-based tourism.
Women love the world of flowers.