Lenovo: If humans lose their imagination, what will the world be like?
If humans lose their imagination, what will the world be like? Lenovo's advertisement is not only remarkable in the IT industry but also stands out in the entire brand advertising field. In this slogan, "imagination" is used in a broad sense and can refer to things closely related to human development such as "connection" or "imagination." The form of hypothetical counter-questioning with "if we lose...what will happen?" further hints to the audience the importance of "imagination" to humanity. Combining this with "Lenovo computers" and the visuals being played, at this point "imagination" becomes specific, referring exclusively to the "Lenovo" brand. The subtle alignment of different meanings of "imagination" makes the audience feel that "Lenovo computers are also very important to our world!" This type of "grafting" advertising copy is quite effective in enhancing brand image in the public mind. Together with a series of TV advertisements symbolizing full communication featuring gorillas and forests, it has left a deep impression!
Nokia: Technology with a Human Touch
A communications brand from a small town in Helsinki, Finland, Nokia ultimately became a global mobile communications giant, and this slogan played a huge role. "Technology with a Human Touch" is Nokia's core brand value. It is a concept that Nokia consistently conveys in its brand promotion, communicating to consumers the spirit of Nokia always thinking about consumers — allowing users to fully enjoy various pleasures and conveniences brought by humanized technology, gaining unforgettable experiences such as achievement, fashion, and personality. Under the guidance of this advertising philosophy, Nokia gradually became a brand leading in technology, with personality and full of humanity; a brand that is courageous in innovation, with taste, fashion, and lifestyle charm. Step by step, Nokia eventually achieved its grand ambitions.
Netease: Aggregating the Power of People
The power of people is limited, but the power of the network is infinite. Netease's slogan "Aggregating the Power of People" can be said to be quite accurate. The Internet is a powerful tool for "aggregating the power of people." During the peak of the Internet boom, this slogan was spread across China through television, radio, newspapers, networks, and other media, reaching every corner of the country. Many IT elites really did flock to Netease. This slogan is also a classic work in the Chinese Internet industry's advertising language.
China Mobile: Communication Begins with Heart
A twelve or thirteen-year-old girl takes out her mobile phone, dials the number of her grandfather who is far away, and then the voiceover slowly rises: "China Mobile, communication begins with heart." This touching scene may have been the first time the Chinese public realized that telecommunications companies also do advertisements, and they can be so moving. Precisely because of this, "Communication begins with heart," China Mobile quickly became the world's largest mobile network operator.
IBM: No business too small, no problem too big.
No business too small, no problem too big.
When the blue giant was in a low period of operation, it proposed this highly inciting slogan, hoping not only to become a real multinational company but also truly become a one-stop solution provider in the high-tech electronics field. Entering the e-commerce era, IBM is realizing this role, acting as an e-commerce solutions provider.
Yinghaiwei: How far are Chinese people from the information superhighway? 1500 meters north.
In the late autumn of 1996, a huge sign was erected at Baiyi intersection in Beijing, which read: "How far are Chinese people from the information superhighway? 1500 meters north." —— 1500 meters north is Yinghaiwei's network science and education museum.
Speaking of Yinghaiwei, many young netizens may not know, but "in those days," Yinghaiwei was once a landmark banner, an internet pioneer enterprise whose fame was once at its peak. The boldness and audacity of the advertising slogan created by Zhang Shuxin for Yinghaiwei made it famous overnight in the Zhongguancun area.
It's unclear whether this advertising slogan made Yinghaiwei famous or if Yinghaiwei made this advertising slogan famous, but anyway, this slogan has become a classic memory for many people regarding the early Chinese Internet, often talked about with great interest.
Baidu: Baidu it, and you'll know.
The development of the world's search engines has always relied on word-of-mouth, and Baidu is no exception. Baidu has always been low-key, relying on the word-of-mouth of netizens, and Baidu has won today's glory! From "If you have a question, Baidu it" to "Baidu it, and you'll know," Baidu's seven years of wind and rain have changed people's living habits. "Baidu it, and you'll know" has become something hundreds of millions of netizens do every day! As this slogan spreads rapidly, Baidu's brand becomes even more deeply rooted in people's hearts.
Dell: American-made, local prices
"American-made, local prices," Dell's advertising slogan not only conveys to everyone that its brand comes from the United States but also reflects DELL's excellent quality and affordable prices. This advertisement is simple and concise yet practical.
ASUS Quality, Solid as a Rock
When ASUS first entered the mainland market, it appeared as a motherboard manufacturer. ASUS motherboards, due to their large shipments and reliable quality, quickly became synonymous with "high quality." "ASUS Quality, Solid as a Rock" is ASUS's advertising slogan, representing ASUS's philosophy of placing quality first. It can be said that many users started having purchasing impulses because of this slogan.
All computers in the world united, and the Internet will certainly be realized.
Do you remember that famous advertisement in Zhongguancun? On the roof of a building on Electronics Street, there hung a huge advertisement visible from a station away, with the words: "All computers in the world united, and the Internet will certainly be realized." Most Chinese people are familiar with this sentence structure, and this advertisement not only brings a smile but also ignites passion.