The increasing trend of internet industry segmentation and the growing demand for local information among netizens have brought opportunities for the development of classified information websites. The reduction in website construction barriers has also led to the emergence of more small and medium-sized classified information websites at all levels, from large to small cities. Although there is a huge demand for localized information and classified information websites emphasize local markets, many small and medium-sized sites still face the awkward situation of increasingly fierce industry competition without core competitiveness or profit models. Especially in municipalities, provincial capitals, and some economically developed cities, the market has already been occupied by large classified information websites such as 58.com and Ganji.com. In some second- and third-tier cities, 58.com and Ganji.com have also started setting up sub-sites. If small and medium-sized classified information websites cannot find suitable operating strategies, it will be very difficult for them to survive.
On one hand, the market for classified information is firmly held by large websites, while on the other hand, these large classified information websites continue to suppress smaller ones. They deliberately use their capital advantages to conduct discount card promotions, DM magazine distribution, outdoor advertising, and other businesses to raise entry barriers, eliminating and weakening some websites that compete with them for market share. This adds even more difficulties for the operation of small and medium-sized classified information websites. To survive and develop in the long term, small and medium-sized classified information websites must find an operational strategy that suits them. We all know that classified information websites serve local users. Only by truly meeting the needs of local users and providing convenience can they gain more market share. Additionally, combining with communities and striving to create a platform for user interaction and entertainment enhances website stickiness, accumulates users, solidifies the user base, and allows them to carve out a place in the fierce competition of the classified information industry.