Likun Jiang: How to Build a Personal Brand through the Internet

by yes07 on 2010-03-22 09:58:52

Recently, I've noticed more and more people in the industry are starting personal branding blogs. Quite often, people come to me asking how to build a personal brand, and personally, I think this is a positive trend. In my previous articles, I have mentioned similar views: having a personal brand in the internet industry is very important. At the very least, high personal recognition means a wide network of contacts, and a broad network means things will go more smoothly when you work on projects, and you won't have to worry about finding jobs. Especially for individual website owners (webmasters), a personal brand can become an accelerator for website development. Therefore, today I'd like to discuss with everyone how to build a personal brand through the internet:

1. Build a Website

Personally, I believe that building a personal brand through creating a website is the best method. This way, not only do you establish your brand, but you also demonstrate your capabilities. Even if the website isn’t successful, the experience gained is invaluable and will be extremely beneficial for future work and career endeavors. That said, this option is also the most challenging one, as it's easy to start a website but difficult to make it succeed. Thus, if you choose this path, you may need a more comprehensive set of knowledge and some level of website operation experience. Of course, if you're only proficient in one area, it’s still possible to succeed by forming a team with others who complement your skills. However, this point is not the focus of today's discussion, so I'll just touch on it briefly.

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