Li坤 Jiang: Network entrepreneurship should not follow the trend and rehash old ideas

by yes07 on 2010-03-15 10:23:59

In recent years, with the popularization of Internet technology and the lowering of barriers to entry, more and more people have begun to choose to start businesses online as a way to solve employment issues. This can be considered a good trend; only when more people are involved in the Internet industry will China's Internet sector see greater development. However, while the desire to start a business is beautiful, the process is difficult, and the results are often cruel. So how can one effectively avoid entrepreneurial risks? This is a question worth pondering. Today, Jiang Likun will discuss two common mistakes that many friends make when starting businesses online, hoping it will be helpful to everyone.

The first issue: Following the herd.

Whenever there's a new model on the Internet or a certain field rumored to have potential for profit, a large number of people rush into it blindly without proper planning. For entrepreneurs, having enough passion, execution ability, and responsiveness is certainly important, but one should not blindly follow trends. Even if the market is large, once too many people get involved, the average share becomes insignificant. And if some powerful big players dominate half of the market, the remaining participants will end up with very little. Here are a few examples:

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