Although SEO is a powerful means of online crisis control, it is not a fundamental solution. Even if it is not considered as hindsight, it can only be regarded as a remedial measure. Online crisis PR and reputation management go far beyond the scope of SEO.
First of all, we need to find a way to both treat the symptoms and the root cause. Suppressing negative reviews on search engines inevitably occurs after such reviews have already appeared, or even flooded the internet. To achieve the best in crisis and brand management, the key does not lie in the management itself, but in the quality of products and services, as well as after-sales support. By satisfying customer needs and avoiding customers feeling deceived, tricked, or angered, naturally there won't be any negative reviews, and this is the root solution.