"Pinke" is an emerging group that has appeared in recent years. The "pin" here does not mean struggle, fight, rush, kill, compete or die, but rather拼凑and拼合. The "ke" represents people; therefore, pinke refers to a group of people who come together to jointly accomplish something or activity, and practice AA consumption. This way, they can share costs, enjoy discounts, have fun, and make friends. "AA pinke" promotes a new type of lifestyle that is "economical, fashionable, joyful, and mutually beneficial".