Netease, what do you use to gather people?

Today, NetEase officially announced its reporting strategy for the 2008 Olympics. This news is not very fresh and hardly worth mentioning. Let's think about it: Sohu has already secured its position, and the rest of the major portals who want to grab a share of the pie and get a taste of the soup will inevitably have to come up with something. The so-called Olympic Alliance from before was nothing but an empty name—definitely each of the major portals will still go it alone. Therefore, it's no surprise that NetEase launched its own Olympic strategy. What’s more interesting is that NetEase has once again brought up its slogan from seven years ago: "Unite the power of people!" This slogan is catchy and fashionable—it fits perfectly with the current trend of Web 2.0, doesn't it? Suddenly, everyone seems to have realized the power of the grassroots.