The following are the most basic steps of a network marketing plan:
(I) Define the organizational mission and vision
To design a network marketing plan, the first step is to define or delineate the mission and vision of the enterprise. The mission and vision play an inspiring and guiding role in the company's decision-making behavior and business activities.
The company's mission is unique to the enterprise and includes the overall goals of the company, the scope of operations, and the general guidelines for future management actions. It is distinct from the basic purposes of other companies and is usually set down in the form of a mission statement.