Many foreign trade enterprises at the very beginning do not have a clear understanding of overseas promotion. Most of the owners or managers of foreign trade enterprises are relatively old, and their knowledge structure and environmental background make them less familiar with the Internet. Through media publicity such as TV, exhibitions, friends' introduction, or the encouragement of network company sales, they realize that the effect of exhibition is getting worse and worse, and they should carry out network marketing to expand their business and sales through the Internet, train new people, and establish influence. Therefore, they immediately arrange personnel to contact website production, release information, and invest in online promotion. The whole process of overseas promotion starts without a plan. Once there is no effect of online marketing in three months, it declares failure and loses confidence and interest in online marketing.