Who knows, maybe one day, Ctrip will invest in building its own "Ctrip Chain Hotels," have a "Ctrip Travel Agency Branch" in every place, then purchase a large number of airplanes to establish its own "Ctrip Airlines," and create a "Ctrip Bank" that provides loan and mortgage services for tourists. By that time, James Liang's goal with "clicks and mortar" will not only be a successful NASDAQ-listed company, but an undeniable tourism empire that makes it into the Fortune 500.