Zhu Min, the Chairman of Cyborn (China) Investment Management Company has invested in more than ten start-up companies in China, most of which are focused on high technology and services sectors. One day in 2006, a friend took him to have dinner at an inconspicuous little restaurant. The delicious wild fish in this small restaurant made Mr. Zhu very satisfied. He found the boss of this small restaurant and said "Do you want any investment?" One year later, with delicate decoration, Bu Family Wild Fish Restaurant opened three branches in Hangzhou, and there were a constant stream of people who wanted to join the franchise. Every year, it brings Mr. Zhu profits of over one million yuan, with a return on investment of over 100%. "This is actually a phenomenon of consumption upgrade. This restaurant contains the concept of ecological health." A Cyborn investment manager said.