Baidu Promotion Practice: How to Get Extended Creative Red Highlights

After comparing the effects for a few days, it turns out that it doesn't require much creativity; simply obtaining more highlighted terms can also lead to better promotional results. Moreover, having more highlighted terms is also a type of excellent creativity, and for outstanding creative ideas, you can achieve lower keyword promotion costs. How can we obtain more highlighted terms in our creative ideas while adhering to the character limit?

First, you must use wildcards.

Wildcards are a way to get your creative ideas highlighted. Without using wildcards, even the best creative idea will find it difficult to be highlighted. For specific guidance on how to use wildcards, you can refer to Baidu's tutorial.

Second, the promoted keywords should appear at least twice in the description.