Soft article marketing is currently a promotional method with relatively low cost and is more likely to gain sales and brand effects. Therefore, mastering the writing and marketing of soft articles is very important. Here are some points to note when writing soft articles:
First, soft articles should be as hidden as possible. The most clichéd advertisements and soft articles are those where a celebrity holds a product and says: "After using XX, the effect is really good." After analyzing, we find that it's not that this advertising model is bad; it belongs to straightforward advertising, directly informing users that this product is good, and if you're sick or have problems, you can use this product. Many of us might say that the advertisements for Brain White Gold and Henyuanxiang are terrible, and they are indeed. Ads that are terrible to the extreme can be good ads. However, we cannot do this with soft articles because we are not celebrities. We need to use quantity and coverage to radiate information to users, making them remember our articles. Ideally, they will think it's a good article and re-post it. If you directly say in an article, "XX website is really good," who would bother to re-post your article? It's even possible that someone might replace it with their own website for promotion.