Most small and medium-sized enterprises have gone through a similar management development process. In the early stages of entrepreneurship, with the unique insight of the entrepreneur, they seize a market opportunity in a timely manner and secure a market space in the industry they enter. At this stage, the company's management is relatively loose, almost entirely managed by the entrepreneur based on their own prestige, or even personal ability and charisma, which makes the operation of the enterprise more efficient.
As the scale of an enterprise continues to expand, along with its business scope, the distribution scale also increases. With sales departments, branch offices, and various levels of distributors forming a complex sales network, the aspects of enterprise management involving sales orders, inventory, revenue, pricing, expenses, accounts receivable and payable, customers, personnel, etc., become increasingly intricate. At this point, some companies attempt to solve these issues by increasing manpower, but the actual problems remain unresolved, or even show no improvement at all. In reality, it is necessary for the enterprise to establish an effective management system that enables real-time control over dynamic situations such as the price system in different regions, use of funds, inventory inflows and outflows, recovery of payments, sales conditions, promotional feedback, and market trends. Changes in the market and competitive situations also need to be promptly fed back to relevant decision-makers to provide the most crucial "data" and "speed" for enterprise operation decisions, ensuring that all operations within the vast market range proceed smoothly and healthily according to the company's requirements.
◆ How can all of this be managed?
◆ How can we achieve a "unified national strategy"?
◆ How can management keep up with the rapid expansion of the sales system?
◆ How can we monitor the sales and inventory status of each level of distributors?
◆ How can we reduce inventory buildup and improve capital turnover rate?
◆ How can we timely understand the sales and inventory status of various places and products to replenish stock and allocate resources accordingly? How can we accurately evaluate the sales, payment collection, expense expenditures, and task completion of each branch?
◆ How can we fully track the execution status of orders?
◆ How can we implement remote, multi-level reviews to enhance business efficiency?
◆ How can we always be aware of the accounts receivable at various levels and locations to reduce bad debt risks?
At this point, enterprises need to implement information management, establishing a modern enterprise management system supported by information technology, achieving informatization of data, business processes, and decision-making.
... At this point, enterprises need to implement information management, establishing a modern enterprise management system supported by information technology, achieving informatization of data, business processes, and decision-making.
For more content on distribution management: Information Management Solution for Distribution Management.