Avoiding Fake UGG Boots

by jack8d02 on 2009-12-05 16:20:44

Not to beat a dead horse, but I’m back on the subject of ugg boots again this week. Quite a few people I know were thrilled to find a pair of comfy UGGs under the Christmas tree this past week, and I’m happy to welcome them aboard the bandwagon. Others, however, were simply jealous and immediately began hunting for the best bargains so they could run out and buy their own.

WARNING: UGG boot shopping without any knowledge of UGG lore can be incredibly dangerous. You simply can’t just run to the nearest department store with only a hope and a prayer. Those who haphazardly take up the art of UGG boot shopping are quickly disappointed when they get home and realize they’ve been tricked into buying fakes. Fakes? Yes! Fake ugg boots do exist. They look like UGGs (sometimes they’re even uglier). They feel like UGGs (thanks to synthetic materials and mass production). They’re even priced like real UGGs. Wait – that’s not fair!

Here are a few things to look out for as you browse your nearest UGG retail store in search of post-holiday discounts:

• Are the boots cheap or expensive? As much as we’d like to find UGGs for under $100, it’s just not going to happen. If you’re getting ready to pay $12, $20, or $50 for a pair of UGGs, you need to think again. They’re probably not real.

• For online shoppers, are your UGGs listed as “sheepskin boots” or merely “sheepskin lined”? If they’re only “lined,” then the wool inside will probably be fake, meaning it won’t be thermal, keep your feet warm, or prevent the boots from stinking after a few weeks of wear.

• Do the boots have an authentic “UGG Australia” label on the back of each heel? If not, they’re not real UGG brand boots.

There are a few other things to consider, but these are the most important. I’d hate to see you waste all of your holiday cash on a pair of boots that aren’t what you thought they would be. Every good girl deserves a pair of UGGs – it’s just nicer to know that they’re actually REAL!

Next week we’ll move onto something new and exciting. Until then, enjoy the rest of your holiday celebrations and have a great time ringing in the New Year!