According to industry insiders, the current bidet market suffers from severe product homogenization and lacks innovation, which to some extent poses obstacles for consumer acceptance. In the traditional bidet market, foreign brands and domestic copycat products dominate: TOTO's "Washlet" is a well-known product in Japan, leveraging its bathroom fixtures brand advantage with aggressive TV, outdoor, magazine advertisements, and poster promotions. However, their market operations focus heavily on advertising while neglecting retail outlets, resulting in overly limited promotional tactics.
"Jin Tao," "Wei Wei," and "Bian Jie Bao" are also long-established brands in the market with relatively stable sales and solid market positions. Nevertheless, the promotion of product features by various brands largely remains at the level of "mobilizing habit changes" or blindly scattering appeals. On the other hand, "Xi Zhi Lang" takes a different approach, advocating the product proposition of "using water after the toilet, comfort in your heart" as the best marketing and promotional entry point. It emphasizes the uniqueness of the product in communication, focuses on terminal advertising, and implements elastic placements with small sections in print media for continuous support, stressing the importance of "offense as defense" in the market and constantly striving for progress. Relying on this unique appeal, sales have been continuously boosted.
"Xi Zhi Lang" precisely leverages such mainstream operational awareness, daring to do what others don't, allowing the long-neglected bidet products to return to the mainstream position of mass popular products.
Relevant thematic articles:
- Mei Shi Series Cleaners
- The Subtle Beauty of Bidets in Semi-Open Space Bathrooms