Domain name trading platform services are monotonous, and the traditional model urgently needs innovation.

by now on 2007-09-10 10:07:52

Recently, the domain name transaction auction has become increasingly popular. The upcoming auction events have already gained attention online before they even begin. Domain names such as MangGuo.com, 88.com.cn, and BaiDu.net have been frequently mentioned in the news. People are looking forward to the emergence of good domain names, and domain investors (commonly referred to as "米农" or "rice farmers") are also expecting new breakthroughs in domain auction prices. China's domain investment economy is gradually becoming standardized, and the market is also developing and maturing. However, as domain trading platforms continue to increase, a common problem persists: the business model is too单一, merely providing a platform without truly helping investors with promotion. A new service model for domain trading platforms is urgently needed.

For domain investors, a good domain trading platform is like a capable assistant. A formal domain trading platform operates according to established standards, provides professional services, and can offer ancillary services such as domain transfers and registrar changes, greatly facilitating both buyers and sellers. Currently, several major domestic internet service providers offer relatively formal domain trading platforms, such as Ming.name and YiDomain.com.

According to a survey, people are not entirely satisfied with the current domain trading market. The main issues lie in too many domain shops and overly mixed domain names, which can be overwhelming. Additionally, domain trading platforms have not effectively played a role in mining and recommending good domain names. To address this issue, various companies are continuously innovating. Recently, Ming.name launched the "Domain Mega Sale" platform to promote domain names free of charge for domain investors.

It is understood that the Domain Mega Sale section was specifically created by Times Internet to facilitate transactions between buyers and sellers. Once selected as a recommended domain shop in the Domain Mega Sale, one can enjoy free promotion on the homepage of Ming.name (e.now.cn) and the entire display page of the Domain Mega Sale. This means forming a strategic partnership with Ming.name, which will promote the domain names without charging any promotional fees. Of course, the recommended domain shops generally need to have good popularity, quality domain names, and reasonable prices. Such promotions not only help publicize and sell the domain names but also assist buyers in quickly finding their desired domains.

Industry insiders stated that the Domain Mega Sale is a great start. With the development and maturity of the domain economy, domain trading platforms must also innovate continuously. The newly introduced models will be more beneficial to both buyers and sellers in the domain market and contribute to its standardization. Ultimately, it will further promote the development of the entire domain trading market.