AMT Consulting's Apparel Industry Director, Ge Xing, told the reporter that from what can be seen so far, there are mainly three types of companies in China engaged in workwear e-commerce.
Type one: Starting from scratch, only doing brands and platforms. For example, PPG, Vancl (VANCL), Red Kids, etc. The core capabilities of these companies lie in supply distribution and brand marketing.
Type two: Based on existing apparel brands and production capabilities, clothing factories "branch out." For instance, BONO by Bosideng, SHIFT6 by Baiyuan Jeans, etc. The core capabilities of these companies lie in product planning and supply distribution.
Type three: Using existing apparel brands as the main body, treating workwear e-commerce as an extension and expansion of its sales channels. For example, Giordano, Li-Ning, Peak, etc. The core capabilities of these companies lie in brand marketing and product planning.
However, the overall apparel e-commerce in our country is still in its infancy. "Although workwear has already seen a few companies with a certain scale and influence, none of them have the ability to dominate the market," said Chen Nian, founder and CEO of Vancl, to the reporter.
Chen Nian indicated that the competition in the field of apparel e-commerce in our country is already very intense. Enterprises using various models such as B2B (business-to-business), B2C, C2C (consumer-to-consumer) each number in the dozens, big and small. For B2C platforms representing agency brands, price competition is key; for self-owned brands like Vancl, user experience and product quality are at the heart of competition.
IBM Websphere Commerce Senior Product Manager Mao Chunjing believes that for China's apparel e-commerce market, 2009 and 2010 should be the tipping points, followed by large-scale explosive growth. "This growth will mainly come from B2C, not C2C," he stated with certainty.
Article source: Beijing Qichuang Garment Factory - Professional Suit Manufacturer