In the Chinese market, many car beauty shops are actually mainly engaged in car washing, and it is difficult to carry out other businesses. This is a fact that many bosses who are full of enthusiasm for this industry are not willing to face. Should we do the car washing business? We think doing it is definitely not wrong, the key is how to do it? As mentioned earlier, many investors who see the potential in the car beauty industry have not made sufficient preparations and rushed into the business, and they have one idea: make high profits! In fact, there are no boundaries in management and operation thinking. In many highly competitive industries, customer value is always put first. Consumers are getting smarter. Being overcharged once can be acceptable, but it's hard to say about the next time. Therefore, we believe that real investors in business are not speculators. A century-old store has more realistic value for individuals and society than becoming rich overnight. What is car washing service? Many insiders haven't fully understood this concept either. From a technical point of view, cleaning and waxing does not equate to car washing. Polishing and buffing paint care, interior cleaning, anti-pollution treatment, and engine compartment decontamination and rust prevention also fall under the concept of "car washing". From the perspective of customer relationship, car washing belongs to creating service opportunities. Currently, there is no truly core-competitive brand in the domestic car beauty industry, and customer loyalty is quite low. Few customers would rashly spend thousands of yuan at a car beauty shop. Car washing is actually a good opportunity to communicate with customers. It takes about 10 minutes to wash a car. What does 10 minutes mean? Substantial exchanges in many business negotiations last only 3 to 5 minutes, and telephone sales opportunities last only 1 to 2 minutes. How precious it is for customers to give you 10 minutes of marketing time when they are completely relaxed! Therefore, we often suggest our clients why not follow the practices of some excellent peers: distribute a large number of cards. Giving such kind advice to professionals often results in being laughed at: sounds easy, can you afford it? We cannot be sure if they can afford it, but we have data from a typical client. About 300 people have purchased annual car washing cards at his Sa Lang Kua Jie Team car washing and beauty shop, half of which are gifted cards. The boss himself said that car washing is losing money, but there are almost always cars queuing up in front of his store, and after rainy days, he often has to refer impatient individual customers to nearby peers. The boss said the loss is just considering the cost and expenditure difference of car washing alone. Not mentioning others, this popularity has already made several surrounding stores envious. In fact, the value created by these stable customers is known only to the boss himself. No one does unprofitable business, which is a truth in the business world. When we installed the store management system for this client, we learned that his annual sales were 5 million yuan! How to dig out valuable customers from car washing? In the store management software, we list car washing as a separate business, aiming to adapt to customers with certain cognition of car washing. Our assumed business model is a large number of card users, with a very high frequency of car washing business. And the car washing card is just car washing, the difference lies in time cards (limited time, unlimited times) and times cards (limited times, unlimited time). Some customers feel that car washing should offer some discounts, so they give away waxing and other projects. We think this still shows differences in understanding of the car washing business. If car washing is regarded as the main service product to expand customer sources, there are comparable prices in the market. To use a low-price strategy, customers must be able to quickly and intuitively compare prices. If Store A's annual card is 680 yuan, and Store B's price is 680 yuan with 10 free waxing services, from the original intention of product design, Store B wants to differentiate itself from Store A. Although 10 waxing services are tempting in terms of value, the direct need of customers is car washing. The side effect of bundling is that customers feel there is no substantial discount, and they will think that the attached services like waxing have little value. One of our Sa Lang Kua Jie Team store owners' viewpoints is that car washing can be given away because it belongs to the category of services that everyone does. Two guys with a towel and a bucket of water at roadside parking lots call it car washing too, and it's hard to differentiate the level of service. However, he positions car paint film beauty as a technical job, not only charging fees, but also charging higher than others. So we still insist on this point of view: car washing is like the routine actions in gymnastics competitions. If you want to compete, then compare each move, don't mix them with optional actions. Therefore, the supwave brand launched the Kua Jie Team Membrane Car Washing Beauty Technology in the domestic market, aiming to take the lead in car washing services. As mentioned earlier, car washing creates rare sales opportunities. How to make good use of these opportunities depends entirely on the skills of sales and service personnel. Here we must express regret, as we have encountered many customers, including those who modify cars, repair cars, and do beauty treatments, and we feel that their professional knowledge in the car beauty industry is relatively lacking. From an idealistic point of view, the car beauty industry is an important part of car culture. Every time we see new cars running all over the streets, the so-called beauty treatments are just monotonous modifications like sound systems, window films, or inexplicable stickers saying "Watch Out for Bears," we really have a lot of thoughts. In fact, many customers are not stingy with spending money, but no one guides them on how to spend it. I believe many customers have had the experience of buying a computer. There is such a phenomenon: generally, the first choice for buying a second computer is a compatible machine, because after having the experience of purchasing and using once, people will feel that branded computers' configurations always have unsatisfactory places. What kind of salesperson has the best performance selling compatible machines? First of all, he is a hardware enthusiast, and can talk at length about any component, from performance parameters to technical secrets, from fashion trends to cost-performance ratios, etc. The final result is that customers happily buy a bunch of computers they think are cool, merchants make more profit than usual (high-end new products always mean high profits), and at the same time win the trust and goodwill of customers. This customer may even introduce that expert to relatives and friends, which is the most sought-after advisory sales talent in the IT industry. How many salespeople in the car beauty industry truly love cars? How many salespeople can provide professional advice on the use and maintenance of customers' cars? The common scenario we see is that while the customer's car is being washed, the service staff simply serve a cup of tea and a cigarette, wasting valuable sales opportunities easily. We have been discussing how to value customer value, but apparently many insiders in the industry pay far less attention to it. In our Kua Jie Team car washing business, we transplant valuable experiences from car sales and repairs, highlighting customer value management. Analyzing customers' consumption habits and paying attention to the condition of their cars does not directly create value, but its long-term significance cannot be ignored. Many companies that value customer value increasingly realize the importance of stabilizing their customer base. 20% of premium customers create 80% of the profit, and everyone naturally thinks of managing these premium customers through membership systems. If car washing is not done well, there is no qualification to open a car washing and beauty shop! Car washing, doing simple things well, is not simple! Car washing seems to be the simplest task, but doing it well is not easy. Formal scientific car washing must have a complete process. SUPWAVE pays great attention to car washing business, believing that car washing is the most basic service of a car beauty shop and also the largest demand from customers. If car washing is not done well, there is no qualification to open a car beauty shop. Car washing is the most basic service, which can operate independently and is also the foundation of other combined businesses, greatly promoting businesses such as beauty and decoration. To a large extent, car washing creates opportunities for secondary sales. With this precious 10-minute car washing time, salespeople can promote various beauty maintenance and modification products to customers. Therefore, car washing is not just a small deal. SUPWAVE owns a professional car washing brand "Kua Jie Team", scientifically and rigorously standardizing the simple car washing work to ensure providing the most professional car washing service for every vehicle. In the training of car washing personnel, there are over a hundred mandatory actions to wash a car, ensuring that employees leave no fingerprints on the paint surface throughout the process, and each action is optimized through theory and practice. Membrane car washing beauty products ensure that every car gets cleaner with each wash, realizing "standardized car washing actions, timed service items, data-based quality commitments, and theoretical scientific construction." Such standardized and regulated car washing services bring new business opportunities to the automotive service industry. Just in the US and Japan, there are over 10,000 stores adopting membrane car washing beauty technology. How to transform from difficulties into a happy car washing shop owner? Do you want to be a boss? People who have never been a boss mostly think being a boss is good and will seize the opportunity to become one. But those who have been bosses often feel tired of being a boss, even worse than working for someone else. This imagination is actually inevitable, especially for bosses of small and medium-sized car washing and beauty shops. Nowadays, there is a popular saying, "Every employee works for the boss, and the boss works for every employee." So how can the boss not be tired? Especially in the service industry, bosses of small and medium-sized shops are more tired, and the boss of an individual car washing shop is a typical example. Most individual car washing shops are supported by one boss alone, from purchasing goods, pricing, selling goods to attracting customers, and sometimes even washing cars themselves, making them seem like a "superman." When business is good, employees are too busy and get tired; when business is bad, employees are idle and cause worry; with increasing competition and pickier customers, it causes frustration. All these troubles come from being a boss. Who can blame anyone? You invested in opening a store, so you must bear the risk yourself, of course, when you make money, the boss takes the most, but when you don't make money, often only the boss suffers losses. Rent, utilities, inventory management, personnel management, etc., if not calculated properly, you lose money, and if not taken care of well, problems arise. Therefore, the pressure of being a boss is very high. Actually, opening a car washing shop can be profitable, and the market is very large. In central cities like Beijing, many car owners often struggle to find good car washing shops. There are indeed many individual car washing shops on the roadside, but fierce homogenized competition makes it impossible for car washing shop owners not to worry. Such car washing services probably aren't something a single boss can handle, so during the promotion of SUPWAVE Kua Jie Team in China, combining with the current market situation, a comprehensive plan was launched called "Let car washing shop owners become industry investors." Helping current car washing and beauty shops quickly become branded car washing shops, freeing themselves from fierce homogenized competition, and liberating the boss from labor-intensive daily operations. Have most car washing and beauty shop owners ever had holidays before? Probably even normal "9-to-5" work schedules are a luxury? There will be in the future, because SUPWAVE Kua Jie Team will help you manage everything related to car washing. Upgrading from a boss to an investor, SUPWAVE suggests you start planning your family's vacation schedule well. Life should be colorful, and people who have been bosses should live even more brilliantly!