Online promotion is an evergreen topic in today's online marketing. There are various methods for online promotion, but in fact, they are not that many if we look at the common ones. As long as these commonly used online promotion methods are mastered skillfully, ideal results can still be achieved.
1. SEO Optimization: It is well known that the emergence of search engines has greatly reduced the time it takes for consumers to obtain product and service information, making search engines the preferred tool for most online consumers. The majority of a website’s traffic comes from search engine searches. Now, all major search engines such as Google, Baidu, Yahoo, Bing, and Sogou have their own website ranking mechanisms. In addition to paid ranking, we can also optimize our websites specifically so that search engines have more favor towards them—this is what we call SEO optimization. First, we need to adjust the structure of the website according to how search engines index sites. For example, improving the website's loading speed, using domain names highly related to the services and products offered by the website, reasonably arranging navigation bars, and optimizing website keywords. A friendly website structure not only makes search engines like our website but more importantly, makes consumers like our website, increasing their loyalty and turning them into return visitors. Regarding keywords, we can analyze competitors' mature and well-performing websites to see what kind of keywords they use. Additionally, we can use necessary keyword tools to scientifically determine keywords based on our own characteristics.