The content of a website complements its keywords. In a way, SEO is built upon the foundation of content. After identifying the core keywords (product and service-related keywords) for your site, you need to support these with a large amount of relevant content that either reinforces the core keyword or focuses on related long-tail keywords. This helps search engines understand what the website is about and what its core focus is. But how should these long-tail keywords be organized? Below, I will discuss eight aspects of keyword combination strategies in website SEO and how to use these combinations to tailor and update website content.
### Strategy 1: Product or Service + Features (Material, Category, Industry Background, etc.)
This type of content forms the basis of products and services but can also be extended further. It could involve introducing and explaining the features of your own product, or discussing the origins of the raw materials used, background knowledge, etc. For services, this might include defining industry-specific terms, introducing industry news, technical articles, and service processes.
For example, if the SEO competition keyword for Youyou.com is "cotton shoes," when building a corporate website for cotton shoes, the content could expand on the characteristics of the product, such as the material of the cotton shoes, the manufacturing process, styles, patterns, etc. Additionally, it could be expanded by demographic categories like children's cotton shoes, men's cotton shoes, women's cotton shoes, casual cotton shoes, etc. You could also trace the origin, such as the origin and place of production of the cotton shoes.
### Strategy 2: Product or Service + Search Intent (What is it, How to Use, Where to Buy, etc.)
Each industry has its own unique rules. Understanding and familiarizing yourself with the industry's rules will help you identify many unique keyword combinations.
Examples include: What is Cordyceps sinensis? How to use a certain whitening product? Where to buy a specific car film? Combining product-related keywords with search intent helps attract potential users who are more likely to convert into paying customers.
For these types of keywords, you can refer to some wiki sites or Q&A platforms. Often, user-submitted questions are excellent keyword suggestions.
A small tip: Different levels of internet users search for different keywords. However, most internet users search for relatively basic, conversational keywords. In web development, there is a saying: When creating a website, for example, if someone searches "Which company is the best for making websites in Beijing?" we can write an article targeting this keyword with a title like "Which company is the best for making websites in Beijing? Youyou Network has been trusted for 8 years."
### Strategy 3: Product or Service + Brand/Model (Brand Name, General Model, etc.)
Here, the brand could be your own, another’s, or even a competitor’s; it could be well-known or less known. The model refers to industry standards, product-specific models, and technical parameters.
For instance, friends who have worked on orders related to bearings may be familiar with how bearing keywords are often combined using different brands and models, such as "deep groove ball bearing" or "ASK NUE70 bearing." Applying this strategy to other products and services would likely yield good results.
Industry pioneers create well-known brands that bring significant traffic, which we can incorporate into our website content in various ways to boost search engine rankings.
### Strategy 4: Product or Service + Business Model (Wholesale, Agency, Franchise, etc.)
Integrate your business model into your website content. When publishing product information, we want to find clients more accurately and professionally. At this point, we need to clearly state our goals in the information.
For example, if we want to find franchise partners, we can add "agency/franchise" as the main keyword in the information title. If we want to do large-scale wholesale business, we can make "wholesale" the main keyword. This information can appear in the title, website content, or other parts of the website.
An increasing number of Taobao users struggle to find suitable sources, while many suppliers cannot find their next level of agents. If Tongyu Mall adds an agency module to relevant pages, it could set up a large number of similar keywords like "Nokia N95 drop shipping" or "iPhone drop shipping."
### Strategy 5: Product or Service + Service Method (Training, Correspondence Courses, etc.)
Different service methods target different potential user groups.
Examples include: Examination training, university correspondence courses, cosmetics mail-order, QQ group training, physical face-to-face training, etc.
### Strategy 6: Product or Service + Company Information (Company Name, Courier Services, etc.)
This is common in traditional service-based businesses, especially in convenience service industries.
Examples include: Shenzhen freight company phone number, Zhongguancun moving company, Zhongguancun water delivery company, Shijiazhuang real estate intermediary company phone number, etc. Other examples include: Manufacturer address for a certain product, Pagebbc official website address, etc.
### Strategy 7: Product or Service + Spelling Mistakes (Confusing Brands and Names)
Many people refer to this as unconventional SEO, but it's not entirely accurate. The richness and openness of internet content have led to a variety of misspelled words. A previous example widely spread on QQ groups was the "Did you see the premiere of 'The Founding of a Republic'?" meme, which everyone still remembers vividly. Another recent example involved calling Tu Wang and Jialun grandpa, which spread virally across QQ groups within just five minutes. These misspellings and typos are real-life phenomena that easily capture attention and resonate with people.
Previously, there was a site called Xunlei (instead of the correct name, "Xunlei"), which ranked just below the official Xunlei site, capturing a significant amount of traffic. Similar examples include Liu Yifei vs. Liu Yifei, Zhang Yu vs. Zhang Jue, Vagaa vs. Wagaa, Yi Jianlian vs. Yi Jianlian, etc. If you can find similar keywords related to your product or service, the effect will be very noticeable.
### Strategy 8: Product or Service + Field/Area (Application Field, Geographic Name, etc.)
Finally, let me share one last strategy. There are countless ideas waiting for you to discover and experience. We often say there are 360 trades, each producing experts. Here, "360 trades" simply refers to the diversity of industries. Meanwhile, China is vast, with over 30 provinces and regions, and more than 3,000 county-level cities. I once applied the names of these 3,000+ regions plus product keywords to a client's website, achieving very noticeable results. You can obtain this regional keyword list from me or download it from the resource section of the Youyou Network forum. Combining regional names with website product or service keywords can cover a very broad audience. This method, though not new, has already been used by large websites to enhance both the website and its content.
Such cases are easy to find on classified information websites. For example, sometimes on 58同城, you see that certain regional keywords rank very well, even though the channel itself has almost no content. Many large websites rely on massive keyword lists combined with templates. They don't focus on just one keyword but aim at a batch of them. 58 typically combines: Beijing + rental, Tianjin + rental, ..., even very small county-level cities + rental. My purpose here is not necessarily to encourage everyone to play with massive keyword lists, but rather to suggest incorporating region-based keywords + product or service into your strategy.