The most fundamental factor in website optimization and promotion is user experience. There are many factors that affect user experience, but from a broad perspective, it boils down to the "internal" and "external" optimization of a website. First, I would like to talk about the "internal" aspect of a website. The "internal" part mainly refers to the tasks that webmasters need to accomplish, such as registering a domain name, purchasing a server, using a database, and selecting software, among others.
1. Registering a domain name. The choice of domain name is the first impression your website gives to users. For example, my A1 Forum Directory a1bbs.cn is simple and straightforward. If you choose a very long or complicated domain name, even if your site is great, it will lose much of its appeal.
2. Choosing the right server. My site shares the same server with a friend's, which is hosted remotely. The quality of the server directly affects the stability of your hosting space.
3. Database issues. Nowadays, everyone is familiar with SQL databases, but they require proper maintenance. What happens if there are vulnerabilities or data loss? Therefore, remember to regularly back up your data.
4. Selecting the right program. You can use PHP, or you could opt for Discuz! However, there are already too many sites using Discuz! due to its good data security features.
5. Choosing between static and dynamic pages. Whether to use HTML, ASP, JSP, PHP, etc., static pages are more friendly to search engines, while dynamic pages are often preferred by users.
After discussing the "internal" aspects, we also need to perfect the "external" ones. What should you pay attention to?
1. Timely update your website content, focusing on originality. This will let users know how frequently you update your site.
2. Foster an innovative mindset, making your site distinctive. This is an advantage when compared to similar websites.
3. Add a sitemap and navigation tools to help users quickly understand the information on your site.
4. Implement appropriate promotional strategies and "word-of-mouth" plans. Encourage users to evaluate your site services, allowing you to make improvements based on their feedback, thereby meeting user needs.
With these two major elements - "internal" and "external" - well executed, user experience improves, your reputation grows, and traffic increases. Both fame and profit come hand-in-hand. Fellow webmasters, strive to make your site better.