Second, the development of local economy also determines the positioning and operation strategy of portal communities, as is the case with Fuzhou network companies. Take a look at some relatively successful local websites; they all rely on cities that are more economically developed, where citizens have higher consumer vitality and participate in more online activities. High fashion and high vitality network popularization rate are the characteristics of these cities, such as Hangzhou, Changzhou, and Xiamen - none of them are not economically developed and highly fashionable cities. The chances for Internet users to utilize online shopping, matrimonial services, social networking, obtaining local life information, and participating in online life are relatively higher. High market demand and large market capacity can allow some personal websites to take advantage of opportunities to grow and develop. The combination of portals and communities has a higher entertainment value, allowing users to better showcase themselves. It can also enhance the commercialization of the website and attract more advertisers. The localization of the Internet is an inevitable trend, and vertical细分 industries are increasingly developing towards localization. Whether it's industry-based local websites or local portal communities, they are all continuously exploring and practicing their own profit models. In particular, the profit methods of local portal communities are more diversified, but trying to dominate all aspects is impossible. Only by focusing on a specific profit point and concentrating efforts to explore it can long-term operations be sustained. The establishment of a profit model should be based on the correct positioning and operational model of the website. According to your situation, consider whether a certain profit model is suitable and whether it can be relied upon long-term. The webmaster Yangyang believes that the profit model should evolve with the development of the website. Besides being user-centered and determining content and promotion strategies according to user needs, understanding local features is also quite important because your website targets individual users locally, and the place is the carrier of the website users. To expand, the website must lay a solid foundation, understand the overall characteristics of the place, so that the local portal community can be considered closer to the users. Some suggestions for local webmasters.
However, the economy is evolving, and so is the network. Although local portal communities are somewhat constrained by local characteristics and development situations, this does not mean they cannot develop. As long as they are accurately positioned, grasp the characteristics and needs of local users, and develop with the locality, a personalized development path can be found.
For some less fashionable and relatively less economically developed second- and third-tier cities, user consumption capacity is insufficient, and participation in online life is also lower. The mainstream of local portals is still controlled by telecom operators, as is the case with my hometown, Xuzhou, where the portal site Pengcheng Vision remains the dominant force. Compared to 19th Floor and Hualong Lane, the interaction between Pengcheng Vision's portal and community is not as high, and there are still obvious signs of independent development. Therefore, the development of local portal communities is still closely linked to the local economic culture and Internet development. However, Xuzhou has developed rapidly in recent years, with high economic potential and vitality, and its fashionability has been continuously improving. Users' localized Internet needs are also increasing, and the development of Pengcheng Community under Pengcheng Vision is also rapid, with daily posts reaching an astonishing number of 20,000. However, compared to 19th Floor and Hualong Lane, there is still a certain gap. The hot services provided by the community mainly remain in group buying, small-scale flea markets, and entrepreneurial information, and the profit points are relatively single. The development of part-time recruitment, matrimonial dating, shopping food, and property rental that local users care most about is still relatively slow. This is related to local development and characteristics.
For many years, most local portal communities in cities have basically been established by relying on local telecom operators, and personally established local portal communities have only developed in recent years. Low commercialization, inflexible operation, and weak interactivity with community forums are the main existing problems. Now, some non-telecom-owned local portal communities are gradually appearing in medium and large-sized cities. To increase popularity, only by enhancing interaction with the community can they compete with telecoms. China's telecom broadband dial-up users should account for more than half of all broadband users. Using the method of promoting the portal page through dial-up software can bring huge traffic to the website. To compete with it, only by creating better content and better promotion to make users actively choose you can work. Being close to user needs and interacting with users is the way forward, and the integration of portals and communities makes the website's entertainment and communication stronger, which can improve user experience while increasing advertising.
Looking at the most successful local portal communities now, whether it's Changzhou's Hualong Lane, Hangzhou's Nineteenth Floor, Xiamen's Xiaoyu Community, or Jiangsu's Xici Hutong, they are basically a model of using portals to drive communities and communities to enrich portals. On one hand, displaying community content on the portal homepage attracts traffic and enriches the content of the portal homepage. On the other hand, using the portal homepage to establish the website brand accumulates user base to guide users to the community, and the activity of the community further consolidates the position of the portal. Now there is a big trend towards the integration of portals and communities. The website is both the homepage and the community. Hangzhou's 19th Floor is an example, not separating the community into a secondary domain like bbs. Portals and communities benefit each other interactively. Portals are becoming more like communities, and communities are becoming more like portals. This actually reflects the maturity of the development of local portal communities and embodies and considers the operational strategy of local economy and Internet development trends.