For many years, foreign trade has been monopolized by state-owned enterprises, so that now there are still many small and medium-sized garment enterprises thinking that foreign trade is not related to them. It seems that going international for business, participating in the big competition only belongs to large enterprises with strong capital and technology. However, the business environment is changing now. The national door has opened. As long as you have the conditions, everyone has a chance. Small enterprises grow day by day. The international Internet is gradually popularizing. These factors make more small bosses eager to try, ready to show their skills on the international commercial stage. Facts have proved that small garment factories or small garment companies with less capital but ethnic characteristics can also enter the international market. Entrepreneurs have summarized the following five ways to enter the international market:
(1) Only when the style is suitable can one obtain the pass certificate of the international market. If you want your product to enter the international market, the first thing to do is to develop products that meet the local consumption and fashion situation at the time. Although small enterprises lack the financial resources to send full-time designers to investigate, they can indirectly collect information through the media. A small enterprise doing Russian clothing business pays attention to the news every day. Whenever there are scenes of Russian urban streets, he records them with a video recorder, analyzes and studies them with the designer, develops styles, then goes to participate in the border trade fair, and the small foreign trade becomes more and more prosperous. After several years, he really visited the "Red Square" for an actual sightseeing.
(2) Only by bursting cold doors can one be welcomed. What kind of product can burst cold doors in other countries? At first glance, it seems indeed complicated, without personal research, how could one easily know the local cold doors?
In fact, China has many permanent cold door products, that is, "national essence" products. China is a country with a long history of silk. Silk clothing with ethnic pattern decoration is a cold door in the international market. Handmade products in the European market are relatively expensive. If small pieces of cat skin or mouse skin are hand-sewn and finely crafted, they will definitely sell well. Because it is not suitable for mass production, and if color differences can be cleverly utilized, it absolutely can be unique in the world. The combination of Chinese-style clothing and traditional handicrafts, plus being originally produced in China, can also show its value in foreign markets. Someone combined the world-famous "Bian embroidery" with Chinese silk cheongsam, embroidered with the Qingming Festival scroll of the Song Dynasty capital, and the price was indeed high. Some people made clothing crafts from by-products of agricultural and sideline products such as corn skin, grass vines, etc., and sold them overseas.
(3) Borrow others' stage to sing your own song. Sometimes, doing international trade really needs a scene, but small and medium-sized garment enterprises generally do not have such strength. It might be better to adopt the method of borrowing a platform to perform. Good products can be placed in stores frequented by foreigners for consignment, accompanied by exquisite hangtags, marked with one's own factory address and phone number, indirectly promoting the product, and interested foreigners will naturally find you. You can also often pay attention to activities related to overseas Chinese, give away free samples, and entrust them to act as intermediaries. Renting a booth at the Canton Fair or other border trade fairs is also considered making an appearance on the international market.
(4) When strength is not enough, adopt the method of joint operations. Unity is strength, many people gathering firewood makes the flame higher, the principle is very simple. In situations where large commercial scenes need to be handled, a small enterprise may seem insignificant, but united, they can create an impression on foreigners. When cooperating with others, attention should be paid to the complementarity of products, avoiding collisions, otherwise, the result will be internal damage. For example, the materials and styles of clothing must have certain distinctions, or carry clothing to participate in the grouping of clothing crafts, so that the products are neither repetitive nor overshadow each other.
(5) Regularly understand border trade information through relevant departments. The policies of various countries towards bilateral trade are not the same. For example, it is very difficult for China's fashion brands to enter Europe, and the United States is even more barrier-ridden. Generally, small enterprises find it hard to obtain access qualifications. Even large garment enterprises have many requirements, such as green environmental protection, ISO9000 certification, etc. But some border trades are relatively relaxed, some are tight sometimes and loose sometimes. Understanding this information can timely seize profits. For instance, in the three-country border area of Yunnan, Myanmar, and Thailand, there was once a large demand for China's daily consumer goods. Thus, free entry and exit transactions were allowed, and the circulation of Renminbi was permitted. Some counties and cities seized the opportunity to form groups and achieved good benefits. Doing international trade is easy to get started, but to do well requires continuous self-improvement. As small bosses expand their businesses, they also dabble in the Internet, hire employees majoring in foreign languages, and combine with internal standardized management. They may hope to one day hold a globe to consider where to open another shop.