The Online Store Road of Beauty College Students

Opening shops online is becoming a trendy choice for many college students. Ordering goods, releasing information, collecting money and delivering goods, many students on campus are doing business as "small bosses" online. Domestic statistics show that among the thousands of online stores on EachNet, 40% are opened by university students. Some graduating students have expressed that they have chosen to start an online business as their new career choice.

Xiaojie, a fourth-year student at a university in Hangzhou, has been running an online store for over a year. "In my second year, I wanted to open a jewelry store near the school, but I would need to find a storefront, renovate it, and also manage it, which was very troublesome." Later, Xiaojie learned by chance that opening a shop online had lower costs, so she registered a store on Taobao to sell jewelry.

Xiaojie specifically learned Photoshop to make web pages for her store and logged the names and descriptions of more than four hundred items onto the webpage one by one.

Shipping was also a daunting task. Due to unfamiliarity with postal services, she often ended up subsidizing the shipping costs in the beginning. Dealing with customers was also an art. Xiaojie mentioned that many customers initially did not trust online shopping, so she frequently stayed up late explaining things to customers and answering their inquiries.

Finding joy and reaping rewards

The online shop brought Xiaojie happiness: selling things she was interested in and knowledgeable about; through buying and selling, she became friends with many customers.

Xiao'an, a marketing major, is also an online shop owner now. He believed that doing business online allowed him to apply what he had learned. Ordering goods involved business negotiation; product promotion and description were part of marketing; accounting was basic financial management; shipping and after-sales service involved interpersonal communication and customer management. Now, through his online business experience, he has opened a physical store near the school.

Not earning less than office workers

Xiaojie stated that with careful operation, brainstorming, and building a good reputation online, more customers will be attracted to shop online. "My monthly income is no less than what my classmates earn from working, and there's even Taobao cashback."

Xiaojie's classmate also opened a clothing store online, with unique styles and affordable prices, the business is thriving, with a monthly income reaching 2000 to 3000 yuan. Promoting the store on ZaoTao can earn additional cashback each month; "Taobao shopping, ZaoTao cashback" saves quite a bit of money.

Earning money from opening a shop should not interfere with studies

Currently, the employment situation for university students is severe. Opening shops online can not only solve the employment problems for some students but also provide them with opportunities for social practice, greatly helping their future career development. However, opening shops online should not be done blindly. Students on campus should reasonably manage their time. If making money interferes with studying, it would be counterproductive.