Research on the development of Web 2.0 sites from the perspective of human nature

Human nature. What is human nature? I think that since birth, humans have two important natures: the desire to survive and the desire to perform. (Being born knowing how to suckle is for survival, and coming out knowing how to cry is a form of expression).

Many other human needs have developed from these two basic natures: The Chinese ancients summarized them as "eating, drinking, defecating, urinating, sleeping, living, using, and traveling". This summary is actually all rooted in the "desire to survive". This was especially true in ancient times when most people's lives were at a relatively low level, and "survival" was one of their most important needs. The "desire to perform" was unfortunately suppressed.

After the 20th century, with the development of social productivity and democratic politics becoming mainstream, surplus wealth increased, and the distribution of this surplus wealth was relatively fair (it wouldn't be completely concentrated in the hands of a few like in feudal society). Thus, the "desire to perform" began to rise.

This can be illustrated with an actual example: In the past, acting was largely a means of making a living, and if possible, no one would act or perform. However, now everyone wants to act, even spending money (or even offering sexual bribes) to get involved, and this is due to the "desire to perform";

The development of the internet is also related to human nature. In its early stages, the internet was mainly based on practical features and provided a lot of information. This was actually to meet the "desire to survive" and the derived need for "labor/work". Later applications, such as e-commerce, are mainly based on satisfying the "desire to survive".

However, after the internet has developed to a certain stage, users have new demands, and these demands come from the "desire to perform". The most typical example is "online games", where many people play online games, and their biggest gain is actually feeling fulfilled and being "impressive" within the game.

Forums, at first, were also based on the "desire to survive" because they were mainly used for work-related exchanges. Gradually, work exchanges became secondary, and some "desire to perform" elements emerged. Many forums have added so-called "titles", "levels"...