The webmaster had long felt strange: Fanfou was thriving online, and its most distinctive feature was the use of mobile text messages and IM messages to update blogs. How could Tencent, the domestic IM leader, remain completely silent? This was not the style of Ma Huateng. Sure enough, today, Tencent, which is never soft in the face of potential interests, released the Taotao website - a so-called "daoke" site, which is essentially a mini-blog.