In online marketing, soft-sell articles (soft articles) are one of the most commonly used promotional methods, especially during the early stages of a website or company, or in brand promotion, where soft articles are often the first choice. To understand the future prospects of soft article promotion, we need to study what exactly soft articles can do. I've discussed the roles of soft articles many times before, but some novice webmasters or those less familiar with promotion may still have an incomplete understanding of soft articles.
Soft article promotion seeks traffic, but traffic is not the only goal.
Traffic is an indicator of website promotion. In the early days of soft article development, they were mainly used for product promotion. Back then, websites didn't even exist, yet products like Brain White Gold and Midea achieved success through soft articles. Nowadays, with the rapid development of the internet, online soft articles have also grown rapidly. Therefore, we need to clearly understand the evolution of soft articles.
However, traffic is not the only objective. There are other factors such as brand, reputation, popularity, media exposure, etc. Promotion doesn’t necessarily mean driving traffic directly to your website; aspects like brand recognition and reputation take time to build, but soft articles can help your product (which could be a website) achieve better and faster results.
What types of products are suitable for soft article promotion?
Household items or digital products are very appropriate candidates. If it’s a website, electronic mall sites, popular online stores, or lifestyle-related products are all suitable. Beyond these, other types of websites can also use soft articles for promotion. Therefore, the scope of application for soft article promotion is relatively broad.
What form does the effect of soft article promotion take?
Soft article promotion differs significantly from other forms of online promotion like SEO. Once SEO reaches a certain level, the traffic and results become quite evident. However, with soft articles, the effects are generally not immediately obvious but grow exponentially over time. With proper maintenance, the results get better and better, which is different from methods like SEO. Therefore, if you don't plan for long-term promotion, it's best not to choose soft article promotion and instead opt for methods like SEO.
Thus, for products that aim to grow big and strong, soft article promotion is a necessary tool. Many well-known branded products today have utilized soft articles for promotion. The future prospects of soft article promotion are still very good, and the key lies in the skills and abilities of those using soft article promotion.