Baidu increases advertising and marketing investment to compete with Google in precision marketing

Baidu Corporation announced yesterday that it will launch a "precision marketing system," entering a competitive phase with Google's investments and research in precision marketing.

Eric Shen, vice president of Baidu, stated that the Baidu Precision Advertising, launched last year, is based on a massive database formed by analyzing users' search behaviors on Baidu. This system conducts an in-depth analysis of users' online activities, targeting the desired audience according to advertisers' needs and delivering precise advertising accordingly.