As the 2008 Beijing Olympic Games enter the one-year countdown, the scramble for Olympic reporting is being fiercely carried out among major internet portals. In addition to Sohu.com's securing of the identity of content sponsor of the 2008 Olympic internet with a large investment, Sina.com, Tencent and NetEase have launched the establishment of a grand Olympic Internet Reporting Alliance. A good drama of Olympic internet reporting is now being staged.