As early as late October, when Renren.com, which was a composite of Xiaonei.com and imitation Kaixin001.com, was still calm, I had foreseen that the promotional strategy of Renren.com was about to become tumultuous.
In fact, this wasn't hard to predict. Xiaonei.com was positioned towards campuses, severely limiting the flow of white-collar workers with spending power - this group being the real consumers. Asking students to spend money on Xiaonei coins or for in-site consumption is unrealistic. The only small share they had was...