These two days, Tan Weiwei, the former "Super Girl" who had not appeared for a long time, has drawn attention again. Her new song "Ms. Tan" was banned by all radio stations before it even made it onto the charts. The reason is because the lyrics were too explicit, cursing at Shang Wenjie, her former company Tianyu, and all her friends around her. Plus, being accused of plagiarism, she was recently banned from playing on radios nationwide.
Regarding Tan Weiwei's Super Girl journey, there are many stories. Because of the ban on "Ms. Tan", these old tales are now being brought up by the media again. Whether it's hype or plagiarism, even if it's been banned, can it really be stopped in this internet era? We can still listen to it if we want. What Fantersee wants to say is: what Tan Weiwei sings isn't songs, but soft articles.
This explicit lyric "Ms. Tan" is actually like a soft article, just like our webmasters' original or pseudo-original promotional soft articles for promotion. For a new song to become popular, it must make it onto the charts; for a website to have traffic and external links, soft articles must also be sent out, either as submissions or to webmaster forums. So this radio song chart ranking is like a forum. The radio staff are the moderators, and "Ms. Tan" is a soft article. Unfortunately, however, the "soft article" was just posted and got "harmonized" by the "moderators". Why is that? It's too soft, the "advertisement" is too obvious. Therefore, for harmony, "Ms. Tan" couldn't survive. This situation, I'm sure many webmasters are deeply familiar with, like when you post an AD on Baidu Tieba, it gets deleted as soon as you refresh.
However, in the network era, information dissemination is not like before, so Ms. Tan still became popular, because she got attention, and was gawked at by netizens nationwide. But many webmasters' soft articles might not be so lucky, once deleted by the moderator, they won't be noticed by anyone. In fact, even if Tan Weiwei really had so many complaints and grievances, she could have said them during a journalist interview, or written a blog post about it. There are many ways. But probably, singing a song would have the best effect, because the lasting effect of a song far exceeds that of an interview or an article, and it also brings some entertainment along the way. So choosing the right way for promotion and hype is very important.
Therefore, for us webmasters doing online promotion, there are actually many ways. Soft articles written just for the sake of writing soft articles are usually dry and tasteless, providing no useful information to readers. There are many materials, ways, and forms for soft articles. Look at the articles, pictures, and videos on the internet; more or less, they all have the shadow of advertisements. So open your mind, find more ways, the effect might be completely different. Don't be the next "Ms. Tan".