The foundation of website operation and promotion is that the website must first have valuable and meaningful content. Therefore, before doing promotion and marketing, ask yourself a question: Is your website helpful to visitors?
Before creating a website, please seriously consider: What help does your website offer to those who visit it?
If you are building a type of website that already exists online, think again about what aspects you can do better than them? Why would visitors like your website?
When you can clearly analyze and affirm these questions, the site you create will likely be one that visitors add directly to their bookmarks after visiting. Undoubtedly, such websites that people bookmark absolutely have value.
After finishing your website, don't rush into promoting it. Calm down from your excitement. Evaluate your website from the perspective of an ordinary visitor, considering the interface, process, speed, etc., and assess your website based on practical operational details. Record any points where you find the operation inconvenient or unreasonable and try to fix them, ensuring good user experience and making it a site that can retain visitors.
Is it necessary? Why should you do this?
Why should you do this? Let me give some examples. I am just an ordinary programmer, and in early 2008, I created a mobile resource website. At the time, I only roughly referenced a few similar websites before starting, and it took only a few days to write the program. Then I wrote scripts to automatically collect data, and within a few days, the website became a "large resource station" with tens of thousands of entries. After some time, various search engines indexed it, and Baidu even showed over a million indexed pages. The daily traffic was around ten thousand IPs. I was quite proud, thinking I was amazing, looking like a master...
However, good times didn't last long. A month later, I noticed the traffic was decreasing, and Baidu's index was also shrinking day by day. Finally, when I did a SITE search, only one page remained. I was furious, wanting to grab Mr. Li, the boss of "Baidu," and give him a few slaps. After much effort, the website was eventually abandoned by the search engines, and I also discarded it.
One day, I had a whim to install a few games on my phone and remembered this website. This time, I visited it with the mindset of an ordinary visitor. Only then did I realize how terrible my website was. The categories were unreasonable, the operations were inconvenient, and worse still, most of the downloaded files were inconsistent with their descriptions or even unusable. Only then did I understand that the website being abandoned by the search engines was not accidental...
How does it compare to excellent websites?
Do you remember a website called "Mobile Big Player" from before? It was the predecessor of the currently popular mobile theme website, MoShow. At the time, Mobile Big Player was one of the leading mobile resource sites. However, their resources were mostly copied and pasted, and the operational processes were quite cumbersome, showing no user stickiness, which was a dangerous signal.
Their management team was wise and realized the importance of original content and user experience. Thus, they founded MoShow and quickly transformed the original website. Due to MoShow's clear positioning, simple processes, and high stickiness, the new website quickly gained popularity.
A new experience
I'll mention another recent example. A while ago, I got a Lenovo ET660 and wanted to add some nice wallpapers for my new phone. So, I searched for "mobile pictures" and found a few websites. I chose some pictures I liked, but the download process was truly frustrating. It was obvious that user experience wasn't considered. What could be done in two steps required extra clicks, and I had to download each picture individually, right-clicking and saving each one... The categorization wasn't very reasonable either. When I found a type I liked, I discovered that the size wasn't suitable.
To conclude with a few more words, borrowing from Baidu: Websites that users like, search engines also like. Building websites in a way that exhausts all resources will only make users and search engines move further away from you. Only when users like your website can it become a perennial favorite on the internet!