How exactly should we do a good job in online promotion and SEO?

Building a website is really nothing for us grassroots webmasters. With just a few simple steps, you can complete the construction of a website. After installing CMS templates and making minor changes, we can say that a new website is born. Then what to do next? Promote it! Many people are saying that SEM itself cannot be separated from SEO. A lot of things sound easy when said, but in reality, if you try doing them yourself, two words: trouble, quite troublesome. This involves too many things, more importantly, analyzing the behavior of your target customers. When you've thought of everything your customers have thought of, you're not far from success.

What's the key to promotion? Many people talk about it, but how many truly do it well?

Remember the value of your company or website. With goals and a defined audience, we can do anything. Positioning is always the first step. Then comes what you can do, and why your website exists. Today's internet competition is quite strong. What you can do, others may also be able to do, or even as soon as you think of it, someone else is already planning and preparing it. This is because the network is equal for everyone. So, once you've thought of something, just do it. Don't hesitate whether it's feasible. As long as you dare to try, failure sometimes is inevitable.

Promotion is absolutely not advertising, but rather serving others better. Never promote just for the sake of posting ads. Otherwise, the result will be like those small ads on the streets everywhere. How many people would believe in or like such things?

What must you understand about promotion? The value of your promotion. Don't post threads every day or advertise on forums. Isn't this tiring? I used to do this every day at the beginning. How effective was it? I think you can see that until today, my website has no traffic, and very few people who truly like it. Do you think leaving a link is enough? Would many people click on it? If the entire website doesn't offer anything they like or need, would anyone visit again? One wrong guidance could lead to losing a lot of users for a long time in the future!

When someone visits due to their needs, I think they will definitely come back next time. That's my understanding of promotion.

Product Analysis (Website Analysis)

Target Customers

Customer Behavior Analysis

Audience Positioning

Promotion Planning

That's enough. Start finding the people who need you!

This is all I have to say about promotion, some generalities, but still advocating presenting valuable content to users.

SEO is a must for website promotion!

Many people talk about SEO, but how many can actually explain it clearly?

What I want to say now is that doing SEO must involve original content! Or some essence articles. Any large website that can't produce a few original articles daily won't survive until today!

Don't write articles just for search engines. Too high keyword density, Baidu definitely won't index it. Try it if you don't believe me, just for personal websites and blogs. Some people advocate that keywords should appear as much as possible. While Baidu might make mistakes in calculating too many terms, eventually, Baidu will still eliminate these excessive calculations.

Therefore, SEO is hard to imitate. There are many ways to succeed, but reasons for failure are just a few. Doing SEO requires more self-exploration. People on Baidu won't tell you anything. The industry is regulated this way. Some things you can never fully understand. Simply spending one or two weeks trying to rank for popular keywords, is it that easy? Are there really such people?

If you can rank higher, what's the point of having Baidu then?

Baidu was created to retrieve information!

They strive to present the best information to netizens.

I think once you understand the value of Baidu, doing SEO will become simpler.