6 Common Pitfalls That Online Marketers Should Avoid

Network marketing is not a job, nor does it require any technical expertise. Therefore, many newly graduated college students enter this field through such work. There are too many people doing this kind of thing, and over time, it has become a profession, even more beautifully named: online marketing. The people in this industry are very mixed in terms of quality, there are no industry rules, and there is no specialized set of courses for people to learn from. This has caused many industry-wide problems. Worse still, many people, after doing it for a while, don't know how to start, thinking that it's just promotion, nothing worth learning, so they confine themselves to a fixed model, keeping their level firmly at one stage, making it impossible to exceed.

Many practitioners are familiar with some characteristics of network marketing, which are actually misconceptions about website promotion. Below, I will list these misconceptions, hoping that everyone can break free from them and do a better job in network marketing:

1. First, the belief that promotion is a profound discipline, but in fact, it is not that profound, though it requires some skills. For example, if we know HTML, we should have some basic knowledge of code, which can be useful when doing optimization.

2. Not only posting advertisements, many people think that just posting, bumping posts, writing soft articles, and forwarding soft articles are enough. In fact, this can only be called forum promotion, far from online marketing. Marketing is about achieving promotional goals by creating momentum or borrowing momentum, involving many tricks.

3. Only wanting free promotion, without considering paid promotion. There are many such companies with their own departments specifically for promotion. However, due to the varying levels of competence among promotion personnel, free promotion often proves fruitless and ineffective, especially in industries unsuitable for free online promotion, where free promotion may even harm the corporate brand. So, in many cases, we need to consider paid promotion because making money from money is the most effective method.

4. Knowing only the website, not the people, this misconception is very dangerous because many netizens promote on others' websites like a loudspeaker, thinking that as long as they promote, it's fine, without trying to interact with people. Often, they do a lot of promotion, but have few online friends on QQ, and even fewer who can chat well together. This is very bad. If promotion is targeted at people, having more contact with people leads to more cooperation opportunities. We must understand that business is about cooperation to find a way out.

5. When doing any promotion, we should have a purposeful promotion. After each promotion, we should also evaluate the promotion. On one hand, we should analyze and compare the results of the promotion with the expectations. On the other hand, we should summarize what we've learned during the promotion process and identify any shortcomings. Many netizens understand this principle, but they all think it's troublesome and time-consuming, so very few people have this awareness. Promotion should be a systematic project. A single promotion can only produce a single effect, while periodic, regular promotion can achieve twice the result with half the effort.

6. Thinking that network promotion is only about online work, possibly the idea that promotion is related to the internet limits our thoughts. In fact, offline marketing activities rely on the internet for help. We should know that the internet is a tool to help us promote, and using the tool well can achieve twice the result with half the effort.