Now everyone knows the importance of soft articles in website promotion. The content of these articles can be original or pseudo-original. Leaving aside the content of the article, what readers see first and look at the most is the title of the website. At the mention of titles, the first reaction that probably comes to mind is "clickbait." Now, people have a strong aversion to clickbait, so what I want to discuss with you today is not how to write clickbait, but how to reasonably create good soft article titles. Here, let's exchange ideas.
1: Titles can be creative, but don't turn them into clickbait
This is listed first because now people detest clickbait deeply. Readers often click into an article just by seeing the title without knowing the content, but when they see the content, they find it vastly different from the title. Likely, next time they will either not read your articles or might even stop visiting the site altogether. Therefore, the title should avoid being clickbait. Although it can bring traffic, doing so will only gradually lose your credibility.
2: Titles can appropriately align with current events and hot topics
This was something I considered before but didn't know how to specifically implement or use reasonably. A few days ago, while chatting idly with Li Wei, the webmaster of Xi'an SEO enthusiasts, he mentioned this issue. He said his experience was using current events and hot topics as titles. For example, the recent H1N1 flu incident in Xi'an, the needle-pricking incidents, and the travel route arrangements for National Day were all hot topics. When searching for related information, his site ranked on the first page of Baidu and Google. Not only did it allow browsers to see the information they needed, but importantly, it increased the site's weight. So sometimes you can appropriately use current events as titles, which may produce unexpected effects.
3: It's best if the title includes numbers
This is probably a method many of you use frequently. Most of the articles on my own blog are done this way, and the click-through rate for these titled articles is pretty good. For example, "6 Common Methods to Increase Backlinks" and "10 Link Exchange Issues Worth Paying Attention To," etc. Personally, I think everyone likes these summary-style titles. From the title alone, one can roughly know what the main content of the site is about. Currently, this type of title is still used quite frequently, and if you pay attention, you'll notice.
4: Question or rhetorical question titles
Generally, such titles tend to spark interest among readers. For instance, the title of this article "", if a reader happens to see this title, it easily piques their curiosity or could be exactly what they want to learn about, prompting them to click and read immediately.
5: Pronoun issues
In general, try to include first-person and second-person pronouns in titles and articles. This subtly increases the reader's sense of intimacy and bridges the gap between everyone. It's like making the reader feel as though they're having a face-to-face conversation with the author.
In fact, for a soft article advertisement, the title is like a person's face. Whether it can attract the reader's attention depends entirely on it. Of course, merely attracting attention isn't enough; the title should also move the reader and create a desire to click in and take a look.