Internet celebrities emerge in an endless stream, but none of them can match Chun Ge's enduring popularity. Once, while browsing Mop, I came across a post featuring a comic called "The Legend of Chun Ge" with Chun Ge as the main character. Upon clicking in, I discovered it was a serialized comic. Naturally, in Mop which has numerous Chun Ge followers, such a comic glorifying Chun Ge became incredibly popular.
The comic seems to have reached its eighth episode and is still ongoing. After reading the first few episodes, I noticed an advertisement at the end of the eighth episode for T-shirts printed with Chun Ge's cool portrait, being sold by the author. Then, based on the logo from the comic, I found the author's Sina blog. On the blog's homepage, there were advertisements and online purchase links for the Chun Ge T-shirts on Taobao.
Upon entering the Taobao link for the Chun Ge T-shirts, I saw that the shirts priced at 48 yuan each were selling like hotcakes. They were reasonably priced and had substantial sales volumes. The cost of producing such T-shirts is very low, while the profit margin is quite high, making it an excellent and powerful marketing strategy. At this point, I couldn't help but admire the author's ingenuity.
Next, let's analyze the author's marketing techniques: