-- Interview with Guangjin Shao, Vice President and Party Secretary of Fumei Technology
Report: Recently, Fumei Technology Co., Ltd. has dropped a bombshell in the toner cartridge industry by being the first to launch a "lifetime trade-in for new" service for toner cartridges with complete independent intellectual property rights and original equipment quality. This has achieved a major turning point in the toner cartridge industry and also kicked off a green revolution aimed at changing the marketing and consumption models of toner cartridges. The direct target is the long-term high prices and low-quality inferior products that harm health, such as refilled cartridges. While providing users with high-quality products, Fumei strives to save users 80% of costs and fulfill its social responsibility for cost-saving and emission reduction.
The development of China's toner cartridge industry has long been constrained by others, and it indeed needs toner cartridge companies to initiate changes to revitalize the development of national industries. So why did Fumei Technology choose this timing to launch this change? And what plans are there to make practical efforts to revitalize the development of the national toner cartridge industry? With these questions, we interviewed Guangjin Shao, Vice President and Party Secretary of Fumei Company.
Reporter: Please introduce why Fumei Technology initiated this "green revolution"? What impact will this change have on the future development model of the toner cartridge industry?
Mr. Shao: For a long time, China's toner cartridge market has been in a chaotic state: First, international brands have always held a monopolistic position, accounting for about 40% of the total finished product market; second, there are a large number of counterfeit and substandard products, accounting for about 60% of the total finished product market; third, users refill empty toner cartridges and reuse them, which is approximately four times the total amount of finished products. Chinese printing users not only bear high costs but also waste resources, severely harming the environment and the health of users. At the same time, despite the vast market, no Chinese national brand of toner cartridges has emerged, and the overall development of China's toner cartridge industry remains weak and small.
Fumei Technology has the responsibility and obligation to promote the development of the national toner cartridge industry. To break the existing old pattern of the toner cartridge industry, Fumei Technology decided to launch a green revolution, introducing the "lifetime trade-in for new" service for Fumei toner cartridges, and implementing clear pricing. We strive to eliminate harmful consumer behaviors such as the "high price" of international brands and "refilling," and work hard to save users 80% of their printing costs.
The "green revolution" initiated by Fumei, we firmly believe, will bring great benefits to Chinese consumers and also impact the marketing and consumption models of the toner cartridge industry. As environmental protection and health awareness among Chinese consumers continues to increase, reusable toner cartridges will inevitably enter a brand-new stage of development. Fumei Technology leads the industry transformation, keenly grasps consumer demands, and appropriately launches the "lifetime trade-in for new" service, which will rewrite the future development model of China's toner cartridge industry.
Reporter: While Fumei is committed to becoming the largest toner cartridge R&D and manufacturing company in the Asia-Pacific region, what practical plans do you have for revitalizing the national toner cartridge industry? And what measures are in place to ensure the core interests of consumers?
Mr. Shao: Revitalizing the national toner cartridge industry first requires government support, such as including national-brand toner cartridges in government procurement lists, segmented procurement of printing consumables, etc., supporting the growth of the national toner cartridge industry through policy. Secondly, national-brand companies need to join hands, increase the research and development of proprietary patent technologies, master core technologies, strengthen intellectual property protection, and jointly expand the toner cartridge industry.
(Fumei Electronic Service Platform: www.fm8844.com National Unified Customer Service Hotline: 400-688-8844)
Currently, Fumei Technology has completed its first phase investment plan, and the second phase project is under planning and construction, with planned production capacity reaching 15 million units per year; the third phase will also include printer projects. In Fumei's development strategy, innovation is always placed at the strategic level of company development. The company invests 7% of its annual sales revenue into R&D and employs over 100 people with master's degrees or higher. In terms of technical achievements, Fumei has already mastered seven key technologies of toner cartridges, including industry-leading, self-developed production processes and equipment, core components such as magnetic rollers and charging rollers, enhancing the value of the products to reach international leading levels. In the future, Fumei will expand its patent application scope and continue to enhance its core patent technology.
In ensuring the core interests of consumers, while striving to save users 80% of costs, Fumei always provides a commitment to the original equipment quality of Fumei toner cartridges and offers full quality assurance to users, with prior returns, exchanges, or compensation for any issues.