Interview with Vice President and Party Secretary of Fumei Technology, Mr. Shao Guangjin
Recently, Fumei Technology Co., Ltd. has taken the lead in the industry to launch a "lifetime trade-in" program for toner cartridges, with clear pricing and efforts to save users 80%. This move has disrupted the marketing model of the toner cartridge industry and the consumption model of users, pioneering an environmentally friendly, healthy, and circular marketing concept for the toner cartridge industry, leading a high cost-performance revolution in the toner cartridge industry. The reporter interviewed Vice President and Party Secretary of Fumei Technology, Mr. Shao Guangjin, about this transformative marketing model by Fumei Company (www.fm8844.com). Mr. Shao provided in-depth interpretations regarding issues such as "lifetime trade-in" and "efforts to save users 80%".
Reporter: Mr. Shao, can you elaborate on the "lifetime trade-in" policy launched by Fumei Technology? What is the background behind launching this policy?
Mr. Shao: This time, Fumei Company has launched the "lifetime old-for-new" program for Fumei toner cartridges. The specific operational details are divided into two types: First, the first-purchase type lifetime old-for-new: Users first purchase a certain model of Fumei toner cartridge at the set market retail price. After using it up, they can exchange it for a genuine Fumei toner cartridge of the same model by presenting the empty cartridge and paying the corresponding amount according to the set old-for-new price, repeating this process without limit; Second, the empty cartridge exchange type old-for-new: If users have a first-hand empty cartridge from an international brand manufacturer, they can directly enter the "lifetime old-for-new" program according to the above rules without having to first purchase a Fumei toner cartridge at the market retail price.
The reason why Fumei Company chose this timing to launch the "lifetime old-for-new" program for toner cartridges is, on one hand, to align with the country's macro background of office expenditure reduction, health, environmental protection, and circular economy. Fumei Company launched the program accordingly. On the other hand, national policies support "old-for-new," and the home appliance and automobile industries already have relatively mature models, providing significant benefits to consumers.
Reporter: Efforts to save users 80%? Is this Fumei Company's commitment to consumers? Additionally, with the price coming down, how does Fumei Company ensure product quality?
Mr. Shao: Efforts to save users 80% is a commitment made by Fumei to consumers, as well as a commitment to reduce office expenses and protect the legitimate rights and interests of consumers. We know that the toner cartridge industry has always had two extremes: International brands rely on technical monopolies to implement high-price strategies, keeping consumable prices consistently high, while counterfeit consumables and "refilling" behaviors harm the legitimate rights of consumers. Therefore, Fumei toner cartridges have set the goal of "lifetime old-for-new, efforts to save users 80%" to protect the legitimate rights of consumers.
With the price coming down, Fumei Company has instead placed higher requirements on product quality. Fumei has already filed more than 120 invention patents, and technology-driven methods fundamentally ensure the product quality of Fumei Company. At the same time, each Fumei toner cartridge undergoes quality monitoring at 21 key stages, thousands of compatibility tests, and extreme usage environment condition inspections to ensure that printers are not damaged. Fumei also provides full-quality assurance to users, offering prior compensation or returns/exchanges for any issues.
(Fumei Electronic Service Platform: www.fm8844.com Nationwide Unified Customer Service Hotline: 400-688-8844)
Reporter: Fumei has dared to challenge conventional norms by initiating a green revolution, disrupting the current marketing model of the toner cartridge industry. What impacts will Fumei's reform bring to the industry?
Mr. Shao: First, I believe that the fundamental starting point of Fumei's initiation of this green revolution lies in Fumei's long-standing marketing philosophy of "user-centeredness." Currently, there are indeed some unreasonable factors in the toner cartridge industry, such as "high prices," "refilling," and "counterfeiting," which severely harm the legitimate rights of consumers. Second, the domestic toner cartridge industry has been monopolized by foreign brands, which is inconsistent with the revitalization and development of indigenous industries. Therefore, Fumei Company has initiated reforms in the old pattern of the toner cartridge industry. Of course, we hope that Chinese indigenous toner cartridge companies will take on the responsibility of revitalizing the indigenous industry, adhering to the user-centered philosophy, and truly providing better service to users so that users can genuinely enjoy high cost-performance.
As for what impacts this will have on the industry, I believe it should be left to consumers to judge, as only consumers have the true right to speak.