Fu Mei硒鼓 "uprising" from 1600 to 270,颠覆 China's硒鼓 market

by nowcn on 2009-11-10 21:45:14

The drum is the "heart" of a laser printer, and it realizes 80% of the printer's functions. According to the latest survey: in our country, there are 18 million units of various types of laser printers, and every year there is a 50 billion yuan market for toner cartridges, which has been monopolized by foreign brands for a long time. The high-end market is divided among international oligarchs, while the low-end market is filled with counterfeits, inferior quality products, and "refilled" cartridges, causing the development of China's toner cartridge industry to fall into an "abnormal" vicious circle.

In the face of a huge market capacity and rapidly developing industrial demand, China's national brand of toner cartridges has always been under "internal and external pressure", struggling to survive in the cracks. Industry reform is inevitable, and the rise and counterattack of national brands must break this abnormal phenomenon. In August this year, Fumei Technology Co., Ltd., the largest toner cartridge R&D and manufacturing company in the Asia-Pacific region, launched its "lifetime trade-in" program for Fumei toner cartridges in Nanchang, initiating the "Nanchang Uprising" that aims to rewrite the old pattern of China's toner cartridge industry. It fired the first shot of revolution in the toner cartridge industry and sounded the rallying cry for the counterattack of national brand toner cartridges! It is understood that a model 1339 toner cartridge is priced at more than 1600 yuan for foreign brands, while the trade-in price for Fumei toner cartridges is only 270 yuan. Users can save 83% on costs, completely颠覆ing the Chinese toner cartridge market.

According to Mr. Shao Guangjin, Vice President and Party Secretary of Fumei Company: "The reason why Fumei Toner Cartridges 'Lifetime Trade-In' chose Nanchang as the launch site is not only due to national sentiment but also the determination and confidence of Fumei Toner Cartridges to break the current abnormal situation. From the feedback of the market and the company's electronic service platform www.fm8844.com and the national customer service hotline 400-688-8844 over the past two months, Fumei Toner Cartridges 'Lifetime Trade-In' has been well received by dealers and consumers. Especially the transparent pricing and original quality assurance have broken the price trap in the toner cartridge industry, re-establishing a sincere consumption environment for consumers." The launch of Fumei Toner Cartridges 'Lifetime Trade-In' will inevitably break the existing market balance, "pull down the high-end prices, eliminate counterfeit and substandard products, and restore honest consumption for consumers," which is not only the firm belief of Fumei people but also the voice of consumers.

With the sound of gunfire from the Nanchang Uprising on August 1st, the new China was born. Fumei Toner Cartridges similarly initiated the "green revolution" in the toner cartridge industry in Nanchang, which is both a coincidence and an inevitability. The old pattern of China's toner cartridge industry must be broken, and it will inevitably be broken.